EXPLORE MINNESOTA

You betcha it's cold, but the state of Minnesota thinks you need fresh air.
Art Direction: Chelsea Dutton

LOCATION SPECIFIC BILLBOARDS
Many residents in cities with subzero temperatures refuse to venture into the outdoors. Explore Minnesota wants them to know that staying inside isn't their only option.

MINNESOTA PRINT

Got to have a little print in there ya know.

UBER DOGSLED
Cars aren't the only way to get around in winter. In fact, they're probably slower.

SNAPCHAT STORY
I know I've always wanted to see myself with an icicle beard.