CENEX MAXTRON
Cenex is already known for their premium diesel fuels amongst farmers and fleet operators. Naturally, the lubricants division wanted their own campaign to boost their product amongst the same crowd. So we set out to create a complementary campaign to reach farmers and truckers that would set the Cenex products apart from the competition. I could dive deep into all the technical jargon but instead, I give you “The oil that runs smart.”
RADIO
GCD: Dustin Black
Sr.AD: Lydia Choi